3 Tips For Managing A Member-Based Organization

managing a member organization

Written By Andrew Makar

Professional Cat Herder and an Agile Enthusiast with a keen interest in putting PM theory into actual practice.

A member-based organization is a company whose aim is to provide benefits to its stakeholders. It’s primarily concerned with the individual’s needs. What makes such an organization unique is that they try as much as possible to improve its members’ livelihood.

As long as you share a common goal and objective, you can easily organize a team and create a member-based organization. Members of such an organization can be professionals, other companies, or athletes. In essence, anyone can become a member.

This type of organization can either be profit-making or non-profit making. Some of the services you can get from such an organization include financial services like banking and insurance, advanced advice, and training.

If you’re an overall head of a member-based organization, you’d want to do a commendable job. Try and visit the Impexium website to get insight into managing your members. Other tips for organizing such an organization include:

Have Clearly Defined Organizational Goals

When doing anything, there has to be a goal that you’d like to achieve. However, before you set the objectives, it’s crucial to ensure that you’re mentally organized. This will enable you to save time and avoid making last-minute decisions.

So, to achieve mental organization, jot down all the goals that you’d like our organization to accomplish within a specified time frame- on a weekly, monthly, quarterly, or yearly basis. You can use the previous year’s performance and achievements to guide you in setting realistic targets. Moreover, it’s essential to predetermine whether your team members are enough to help you achieve the target. If not, then consider obtaining more.

After that, you can now communicate the goals to all the members and hear their views. Once you’ve agreed on the way forward, you must use a calendar to keep you on your toes. It doesn’t have to be a manual one, though. A physical appointment book or smartphone app will help serve the same purpose. It’ll play a key role in helping you stay organized and meet deadlines.

Now that you have an end goal, it’s essential to set a priority list in the order of importance at the beginning of the day. Proper planning will help you accomplish your daily tasks on time. It would be best if you also encouraged your members to do this.

At the end of each day, check whether you’ve done all that you wanted to achieve and plan to do better the next day. Thus, in the long run, you’ll realize more growth in the organization.

Choose A Proper Member-Management Software

Technology has made a lot of things easier today. As an organizational leader, you need to ensure that you’re using up-to-date member-management software. Moreover, you’d want to make sure that you evaluate the one that you’re using from time to time to ascertain whether it’s still effective.

Member-management software is, of course, extremely fundamental as you manage your members. Thus, if it’s faulty, it can easily make your work more complex, and you’ll waste time. So, if your membership management hasn’t been evaluated for long, consider making that a priority.

Segment Your Members -To Enhance Communication

People prefer responding to messages that they feel directly address them. For example, a message meant for everyone sometimes isn’t as effective. It’s true that writing an email and sending it to all your members at once is more time-saving; however, it’s more susceptible to low clicks and opens.

Therefore, it’s fundamental that you spend some more time and come up with member segments. After doing that, you can write unique messages for each segment to get more value. An example is if you want to communicate the same message to all the members. You can try using a different subject line for all the groupings as long as the message is the same.

This can significantly improve the number of clicks and opens. Whether you’re announcing a renewal, online course, fundraising, or event, you can be sure that this hack will be more effective.

In case you have no idea of how to segment your teams, here’s how to do it:

  • Know each person’s favorite communication channel: Some individuals like social media. Others may prefer emails, while some like phone calls. So, it’s essential to know what your members like and take the time to reach them through those channels.
  • Interests: Some members of your organization may be active because they want to network and develop positive professional associations. Others may be there because they want to grow professionally through your opportunities. So, it’ important to know why the members are part of the organization. This will help create messages that address their interests directly. There’s also a likelihood that you’ll also get your desired member engagement.


A member-based organization is a company whose main objective is to help and improve the livelihood of its members. As a manager, you must be well organized and lead by example. Moreover, you must incorporate proper management methods by setting realistic goals and using updated management software. That way, your organization will stand out!

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