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Promoting Your Project Management Brand

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Written by Dr. Andrew Makar   
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As project managers, we often promote our projects within an organization and market the project benefits to key stakeholders.

However, how often do you promote your own project management brand in the marketplace?

Gantthead published my article on promoting YOUR own project management brand and it is available at http://www.gantthead.com/content/articles/250414.cfm.  The  article provides a few creative approaches to establishing your PM brand and reputation using a variety of social media approaches.

One example on how you can improve your PM profile with GoogleDocs and LinkedIn.  Linkedin.com is one example of social media at work, and I’m assuming everyone has heard of it. It is a useful professional networking alternative to the more personal social networking sites like Facebook or MySpace. If you haven’t created a profile or haven’t updated it in a while, you’ll want to log back in and review some of the latest features.  One of the nifty features is the integration with GoogleDocs.  LinkedIn integrates with Google Docs and with a few clicks your Google Doc hosted presentation is embedded on your LinkedIn profile.

It is a useful tool to showcare your own project management expertise while contributing to the community at large.  Ofcourse you don't want to publish your company's strategic roadmap, but a lessons learned presentation that has been generalized for a larger PM audience would be an excellent topic.  I encourage you to log back into your LinkedIn profile and share a relevant PM presentation with your network using GoogleDocs.   I’ve used this tool to promote a recent public presentation on mind mapping and it is an easy way to share information in a slideshow format.

You spend a lot of time promoting and communicating your project at work.  Take a few minutes and promote yourself!

Check it out at:

http://www.linkedin.com

You can also view an example of GoogleDocs on my profile at http://www.linkedin.com/in/amakar


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